Instagram is one of the most rapidly evolving social platforms out there. From hitting the one billion users mark, adding new formats, creative content, and continually enhancing business profile capabilities, Instagram for brands is better than ever.
Every day, consumers inspect Instagram for inspiration, entertainment, community, and, to the advantage of brands, new services, and products. According to Instagram, 85% of users follow a business on the network.
People also have positive insights into brands on Instagram. According to a Facebook regard, people say they recognize brands on Instagram as relevant, popular, and committed to building community.
But before you can realize the full potential of Instagram for brands, you’ll need a unique strategy.
Whether your brand is new to Instagram, or you need to reset and refresh this comprehensive mentor will walk you through how to create an Instagram marketing strategy. It covers basic tenets including:
- Setting goals
- Identifying your audience
- Creating a content plan
- Engaging with your Instagram community
- Analyzing and applying data to refine your strategy
You can bet that Instagram has more in store for businesses down the road, so now is a great time to lay the groundwork, establish your brand’s identity on Instagram and build up your community.